Problem: create an inspirational campaign for Nike to air during WNBA games.

Problem: reinforce Diet Coke is "the real thing" in a fresh and engaging way.

Problem: sell a novelty pizza (a pie with a layer of cheese inside the crust) in a way that is not simply food porn.

Note: Admittedly, this campaign was a total failure. But, good judgement comes from experience. And experience comes from bad judgement. 

Problem: articulate what is uniquely Oregon in a way that can be applied to multiple categories from tourism to agriculture to business and industry. 

Solution: Oregon. We Love Dreamers.

Problem: find new ways to connect with and inspire runners.

Problem: introduce the Polish vodka to the US market as a sophisticated, aspirational alternative.

Problem: create a space within the famously hardcore athletic brand that will appeal to women who don't identify as athletes.

Copy: I wear dresses.

Copy: I like pink.

Copy: I've never owned a ball.

Problem: make Ann Sacks Tile and Stone stand out as a creative leader within the avant-garde design community.

Copy: What is a faucet?

Copy: What is a bathtub?

Problem: introduce Diet Coke with Lemon while reinforcing Diet Coke brand attributes.

Problem: romanticize the difference between a regular old vacation and a vacation in Oregon.

Copy: That's the last time I squander 28 years.

Copy: I know exactly where we aren't.

Copy: Day three: omelets and chocolate sauce.

Problem: create a brand voice to introduce the unique story of Moon Valley's organic line of personal care products.

Problem: make a cool product ad which can be tagged by retailers.

Proposed voice/visual feel for the launch of Chopin Vodka.

Big creative idea: Own friendship.

Proposed brand voice for Fiskars rebrand.

Big creative idea: Stand for a democratic approach to art.